How We Price Our Floral Designs: Transparency in Business

At Twin Flora, one of the most common questions we’re asked is: “How do you price your floral designs?”
Whether it’s a custom piece for purchase or a large-scale installation hired for weeks or months, the way we approach pricing is rooted in fairness, clarity, and sustainability.

We’ve developed a simple pricing formula that ensures every project not only covers costs but also allows our business to thrive:

COG (30%) + Labour (30%) + Profit (30%) + GST (10%)

Breaking It Down

• COG (Cost of Goods – 30%)
  This covers the actual materials used in your floral design. From premium faux florals to structural bases, we ensure quality is never compromised.

• Labour (30%)
  Every design is handcrafted with care. Labour accounts for the creative hours, technical expertise, and on-site installation work that bring your vision to life.

• Profit (30%)
  Profit is not just about keeping the business running—it allows us to innovate, reinvest, and continue setting trends in the industry. This healthy margin ensures we’re here for the long run.

• GST (10%)
  A government requirement, added at the final stage.

Purchase vs Hire

• For Purchase: You own the design outright, and the formula applies as outlined above.

• For Long-Term Hire: We adjust for time frames, wear and tear, and ongoing maintenance, while still working from the same base formula.

This structured approach ensures transparency, consistency, and a fair balance between value for our clients and sustainability for our business.

Want to Learn How to Price Your Own Floral Designs?

If you’re an event stylist, florist, or creative business owner, getting pricing right can be overwhelming—but it’s one of the most important parts of running a successful business.

🌸 Explore our Online Courses to learn the systems we use at Twin Flora.
🌸 Or, book a 1:1 Business Mentoring Session with Danni, where you’ll receive personalised guidance tailored to your business goals.

Pricing with confidence is the first step toward building a profitable, sustainable business—and we’re here to help you get there.

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