Are you New in the Faux Flower world? Here is a Step by step guide to get you started in your new business.

How to Start a Thriving Faux Flower Business — The Twin Flora Way

Dreaming of turning your love for florals into a business? Starting a faux flower brand isn’t just a creative outlet—it can be a fulfilling and profitable venture too. At Twin Flora, we’ve been through the journey ourselves, and now we’re here to help others grow and bloom. Whether you’re just getting started or ready to level up, here’s a step-by-step guide (plus a little magic from our mentoring sessions and floral courses!) to set you on the right path.

🌸 1. Find Your Floral Niche

Not all faux florals are created equal. Take the time to research and discover where your passion and the market meet:

• Are you all about dreamy wedding installations?

• Do you adore home styling or prefer corporate spaces?
  Knowing your niche helps you stand out in a growing market.

Twin Tip: Spy on your competitors—check out what’s working (and what’s not). This helps you find your own voice.

📒 2. Build a Blooming Business Plan

Behind every creative vision is a solid plan.

• Define how you’ll sell: Online, in-person, or both?

• Crunch the numbers—know your start-up costs, margins, and goals.

• Map out how you’ll market and attract customers.

This is where vision meets structure—both are essential for success.

💐 3. Source Beautiful Faux Florals

Quality is everything in our industry. Your customers want realistic, long-lasting blooms.

• Find reliable suppliers

• Test samples before buying in bulk

• Don’t compromise—your product is your reputation

In our mentoring sessions, we often share our personal supplier recommendations and sourcing hacks—this step alone can save you a LOT of time (and money!).

✨ 4. Build a Brand with Soul

Your branding is the personality of your business—it’s what makes you memorable.

• Choose a name and logo that reflect your style

• Create a website that feels like you—clean, inviting, and easy to shop

• Keep everything visually consistent, from your packaging to your Instagram grid

🧺 5. Stock Wisely

Start with a well-rounded range of florals that reflect your style and meet your clients' needs.

• Organize your inventory to avoid overspending and streamline orders

• Track what sells well and evolve with demand

📣 6. Get the Word Out

Marketing doesn’t need to be complicated—it just needs to be consistent.

• Post your work on Instagram, Pinterest, and Facebook

• Share behind-the-scenes, floral tips, and even time-lapse videos

• Partner with local creatives to expand your reach

We also offer 1:1 Mentoring to help you build a strategy that works for your brand and bandwidth—because no two businesses are alike.

💬 7. Deliver WOW Customer Service

Great service sets you apart.

• Reply quickly, be helpful, and make your customers feel seen

• Add personal touches wherever possible

• Offer custom designs to add value

📝 8. Sort the Admin Side

Don’t skip the “boring but important” stuff:

• Register your business and secure any required permits

• Make sure you’re insured

• Set up systems for managing invoices, stock, and orders

We help guide creatives through this during mentoring sessions—so you're never flying solo.

💰 9. Master Your Finances

• Track every cent: tools like Xero or QuickBooks can help

• Price properly (see our Pricing System Module!) so you’re profitable, not just busy

• Review regularly and adjust as needed

📚 10. Keep Learning (This Is Your Superpower)

The floral industry moves fast—especially the world of faux. Staying relevant means learning continuously:

• Follow trends

• Take courses

• Seek mentorship

At Twin Flora, education is the foundation of everything we do. That’s why we’ve developed 8 powerful floral courses designed to help you grow your business, refine your technique, and boost your confidence as a floral designer. From pricing to large-scale installs and trend-forward styling, these courses are your toolkit for success.

✨ And if you're after personalised support, we offer 1:1 Mentoring Sessions tailored to your business goals—from sourcing to branding, and everything in between.

💌 Ready to grow with us?
Explore our floral courses or book a mentoring session today by emailing [email protected]—and let’s make floral magic together.